My practical investigation will involve me creating an original intellectual property to develop into a transmedia experience. In accompaniment to this I am going to produce a transmedia bible. The function of a transmedia production bible is to capture the key story, context and backstory as well as design elements, rules of engagement, functionality and technical issues across all of the different media platforms that are being utilised to communicate the multiple narratives. There will also be a business/marketing plan contained within the production bible. In industry, each of the five main sections covering a specific are would require a specialist in that particular field to be responsible for its development. The production bible will be developed as the service goes from the early stages of concept and idea to production and then a fully detailed plan giving a full guide to the nature of the franchise and how the different elements will work in collaboration with each other.
In terms of my readings link to this practical, there is a number of texts I have engaged with that detail the advantages and shortcomings of transmedia storytelling, which platforms are successful with certain audiences and the theory behind the implementation of specific aspects in a transmedia franchise. I have also spent time reading on the ways in which other transmedia franchises i.e The Walking Dead are successful and in what ways the transmedia method has been used to create a successful service. I have looked at multiple set ups, genres and storytelling methods including; alternate reality, genre theory and the hero's journey, magical realism, negative capability and authorial reticence. All of which will contributing to allowing me to develop my IP with the knowledge required to communicate a narrative using a transmedia format.
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